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The  Soul  of  Sustainable  Fashion

The Fashion world is now taking a stand of becoming more sustainable. Sustainability which has been the main trend for the last seasons, is from now on the new foundation on which we need to stand on.

In an imaginary scenery, nature is the new runway and the sound of the birds singing the show music. 

The artists behind this story are capturing fashion in its new path. A path of direction we need to proceed in order to save our magnificent planet. They are turning it in to an artform with a thoughtful and soulful message.

This story is a collaboration with stylist Annika Olmås Nordström, photographer Helén Karlsson, hairstylist/makeup artist Maria Oldenstedt and floral designer Fidan Durmaz. Models Gloria Ndrouke and Nathalie Brydolf.